About Me

I don’t want to bury the lede. So I’m going to start with the interesting part: What’s in it for you?

I do content, marketing strategy, and some design work. If you’re looking for a freelancer or fractional contributor to your team, I’m a very skilled, relatively affordable option who’s pretty easy to work with. I don’t drop the ball, and I don’t miss deadlines. I do talk about my dogs a lot. But that won’t get in the way of work. 💪

I’m a former journalist, a current digital marketer in higher education, and I have about 13 years of content, SEO, strategy, and “marketing generalist” experience. Marketers today are asked to do a lot, but this also means many of us have niche skill in a million different areas- and one of mine might be a fit for you. See below 👇

What I can and will do

I’ve found that most things are figure-out-able. And by that I mean - marketing is not rocket science, but it can be multi-faceted, stressful, annoying, or require some specific knowledge. I have a lot of that. Here are the areas in which I am most skilled.

Startup Strategy

• Lean Startup Methodology: Employing a systematic approach to building and launching a new product or service by iteratively developing, measuring, and learning from customer feedback.

• Customer Development: Conducting research and interviews to deeply understand your target market's needs,pain points, and desires.

Overall Marketing Strategy

• Brand Positioning: Defining your brand's unique identity, values, and messaging to differentiate yourself from competitors.

• Customer Value Proposition (CVP): Clearly articulating the benefits and unique selling points of your product or service to your target audience.

• Marketing Mix: Effectively utilizing the 4 Ps (Product, Price, Place, Promotion) to reach your target market and achieve your marketing objectives.

Go-To-Market Strategies

• Market Penetration: Focusing on increasing sales of your existing products or services in your current market.

• Market Development: Expanding your market reach by targeting new customer segments or geographic regions.

• Product Development: Introducing new products or services to your existing market or developing improved versions of your current offerings.

• Diversification: Entering new markets with new products or services to reduce risk and capitalize on growth opportunities.

• SEO Optimization: Improving your search engine rankings to drive organic traffic through keyword research, on-page, and off-page SEO.

• Content Marketing: Crafting engaging blog posts, web copy, and email campaigns tailored to your audience, focusing on conversion rate optimization (CRO).

• Strategic Campaign Planning: Developing and executing strategies that align with your business goals and market demands.

• Email Marketing: Designing and sending targeted email campaigns to engage with your audience and drive conversions.

• Targeting: Identifying and reaching your target audience through various channels, such as social media, search engines, and email marketing.

  Execution and sales

• Design: Creating visually appealing and user-friendly websites, landing pages, and marketing materials.

• Technical Writing: Writing clear and concise technical documentation, such as user manuals, white papers, and software specifications.

• Website Work: Developing, maintaining, and optimizing your website to ensure it is user-friendly, responsive, and search engine optimized.

• Social Media: Managing your social media presence to build brand awareness, engage with your audience, and drive traffic to your website.

• Video: Creating and editing engaging videos for use on your website, social media channels, and other platforms.

• Script Work: Writing scripts for videos, podcasts, and other marketing materials.

• Sales Enablement Material: Developing and creating sales materials, such as pitch decks, case studies, and white papers, to help your sales team close deals.

• Customizing User Journeys and Experiences: Tailoring user interactions and experiences based on individual preferences, behaviors, and data to enhance engagement and conversions.

I’ll end the list here. You have things to do.

Why Work With Me?

You don’t have to. But I’d like it if you did.

I enjoy working with brands that I’m particularly interested in, companies with passion behind them, and in spaces where I’ve done a lot before - healthcare, technology, AI and ML, higher education, nonprofit, and DTC. I’ve also done some freelance and ghostwriting collaborations for travel blogs, beauty, wellness, lifestyle, general health, and the music industry.

You can message me to see if we’re a good fit.